Where Purpose Meets Brand

Organizations grow, evolve, and change direction quickly. Your work is meaningful, but its significance can get lost as teams expand, audiences shift, and communication becomes inconsistent. We help organizations clarify their story, strengthen their identity, and confidently express their purpose with alignment.

Why organizations
Work With Us

Most purpose-driven organizations reach out when something feels unclear or disconnected.

Maybe your story isn’t landing the way it used to.

Maybe the visual identity no longer reflects who you’ve become.

Communication may be scattered across teams and channels.

Or you’ve grown, but the brand hasn’t grown with you.

We bring clarity, structure, and expression to organizations that want a brand rooted in meaning, not trends.

How We can Support You

  • Brand Strategy & Positioning

    We help you define what makes your organization meaningful, sharpen your positioning, and build clarity around how you show up in the world.

  • Visual & Verbal Identity

    Your identity becomes a true expression of your purpose. We shape the visual and verbal system that gives your brand consistency, personality, and recognition.

  • Communication & Content

    From communication systems to content, photography, and film, we help you tell your story in a way that feels authentic and aligned with your impact.

  • Facilitation & Alignment

    Brands succeed only when people truly embody them. We assist teams through facilitation, service, and communication training, fostering alignment across culture, behavior, and everyday experience.

selected work

  • evok jewellery

    Strategy, story, identity, and communication for a lifestyle brand with global roots. A thoughtful identity shaped from meaning, emotion, and craft.

  • JUMP! Foundation

    In his role as Marketing & Communications Director for this global social enterprise, Gonçalo led brand development, communications, and marketing for youth development and experiential learning initiatives.

  • RISE Angola

    A tailored storytelling for digital marketing workshop delivered through RISE Angola to support UCALL’s communication, content, and brand expression.

how we work

Every project passes through mappa, our way to help your brand move from uncertainty to clarity and connection. Whether you need strategy, identity, communication, or team alignment, we begin where clarity is most needed.

Explore Mappa

What Partners Say

Vítor Oliveira, Evok Jewellery

“Their work perfectly captured what we wanted: the mix of urban and wild. The results show a strong grasp of our vision.”

Ready to bring clarity to your brand?

Whether your organization is evolving, repositioning, or aiming for greater consistency, we assist you in building a brand that feels grounded, intentional, and aligned with your purpose.