A Clear Way to
Build a Brand That Connects

Mappa is our way to help you bring clarity to your brand and turn its meaning into identity, expression, and connection.

why mappa exists

Most organizations reach out when
something feels unclear or disconnected.

Maybe the story isn’t resonating.

Communication might be scattered.

Perhaps the identity no longer reflects
who you are.

Maybe the team isn’t aligned.

Maybe you've evolved, but the brand hasn’t.

Mappa gives you a clear structure to understand what your brand needs right now and how to move forward with direction instead of guesswork.

The Four Territories

A simple, flexible way to understand and build your brand. You can start anywhere. You only work on what you need.

the source

FIND YOUR CLARITY

This is where we uncover the meaning behind your brand. Through workshops, conversations, and insight gathering, we define your purpose, story, audiences, and direction.

WHAT YOU GET

  • Brand Map

  • Purpose & Story

  • Positioning

  • Audience Clarity

  • Messaging Foundations

  • Clear Strategic Recommendations

BEST FOR

Brands that feel unclear, misaligned, or unsure what makes them different.

the terrain

SHAPE YOUR IDENTITY

Here, strategy becomes expression. We translate meaning into a visual and verbal identity system that reflects who you are and how you want to show up.

WHAT YOU GET

  • Full Visual Identity System

  • Logo Suite

  • Typography & colour palette

  • Imagery Style

  • Templates

  • Brand Guidelines

  • Voice and Tone Direction

BEST FOR

New brands, rebrands, or any team looking for consistency and recognition.

the circle

EXPRESS YOUR BRAND

Your brand becomes real through communication and content. This is where we create the materials and experiences that help people understand and connect with you.

WHAT YOU GET

  • Content & Social Strategy

  • Website & UX Direction

  • Photography & Video

  • Communication Strategy & Campaigns

  • Launch Support

BEST FOR

Brands launching, growing, or needing clear, consistent communication.

the horizon

LIVE YOUR BRAND

A brand only works when people live it. We help teams understand the brand, communicate it, and bring it into daily interactions and habits.

WHAT YOU GET

  • Training & Facilitation (e.g., Customer Service, Sales, Communications, Branding)

  • Brand Onboarding

  • Internal communication playbooks

  • Ongoing creative direction

  • Long-term support

BEST FOR

Schools, NGOs, and purpose-driven organizations where people and culture shape the brand experience.

How Mappa Works

You don’t need a full rebranding. You don’t have to follow the sequence of territories. And you don’t need a large team.

We always start where clarity is lacking. Sometimes with strategy, sometimes with identity, communication, or culture. Mappa adjusts to what your brand truly needs and keeps the process focused, flexible, and intentional.

  • No, most clients don’t. We only concentrate on the territories your brand genuinely requires.

  • We still start where clarity is lacking. Some teams have an identity, website, or content but lack strategy or alignment. In those cases, we begin at The Source. Mappa adjusts to your real needs, not what you’ve already created.

  • Yes. Mappa is flexible; you can enter at any point.

  • It varies by the territory. Clarity happens quickly, but identity or communication takes more time. We plan this out together.

  • Absolutely. Mappa is suitable for any team size.

start a conversation

See Mappa
in Action

Explore how mappa shaped real work across schools and organizations.

Explore the work

Ready to find your direction?

If your brand feels uncertain or disconnected, Mappa will give you a clear path to progress.